3 ways to tap into your buyer’s subconscious
We all like to think we’re rational animals. The truth, though, is that we buy based on emotion and intuition, not reason or deduction. The best marketers and salespeople know to use this to their advantage.
Why modern sales is a team sport
Developers have the “10X engineer”, investors have the “Midas touch”, sales teams have “lone wolves”. Modern sales teams do require strong individual talent, but team-oriented selling has never been more important to sustained success. Learn how you can crush you revenue goals by fostering a…
Don’t scale your sales team too early. Here’s why.
When any business gets its first customers, it can be tempting to scale the sales team as a revenue acceleration strategy. However, and especially in early stages, doubling your sales team size isn’t guaranteed to double revenue, and can actually cost you money. Don’t fall…
How to design a sales incentive program
Salespeople are experts at maximizing their earnings. An effective sales comp plan aligns important team metrics with earnings. The others…don’t, and they can break the bank if you’re not careful. Here are 8 tips to help you design a fair and value-aligned sales incentive program.